To launch its #UniversalLove album, MGM Resorts and McCann tapped the Magic Seed team to concept, produce, and direct a documentary music video for Kesha’s new equality anthem “I Need a Woman”. The music video invites viewers along to celebrate the marriage of same-sex couple Dani and Lindsay as they exchange vows in a wedding ceremony officiated by Kesha in Las Vegas.
"People should be able to love whoever they want to love. That’s what love is."
— Kesha
Press: AdWeek | Stars Turn Wedding Classics Into Same-Sex Love Songs in MGM Resorts’ ‘Universal Love’ Playlist
