Working with our nationwide network of producers, we safely gathered content from 31 small businesses. We sent them shooting guidelines to self-capture content of their businesses and staff using their smartphones. The diverse spectrum of stories were cut together into a 1-minute spot for CenturyLink... all within one week.
In the early days of the Coronavirus Quarantine, we were contacted with a creative challenge: Could we create a commercial spot about small business resilience, from coast-to-coast, without needing to send a crew into the field?
Locations
7 U.S. Cities
Small is Big
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Producing and organizing self-shot content from 31 small businesses in the depths of the pandemic
Behind the scenes
Credits
Agency
PETERMAYER
Lead Producer Lagan Sebert
Director Brandon Bloch
Director Sebastian Savino