↗ Filmed over six weeks across Arizona, São Paulo, and Australia, the campaign covers the stories of passionate helicopter pilots whose lives and livelihoods have been taken to new heights by Robinson Helicopters.

Locations
Arizona, US
São Paulo, Brazil
Griffith, Australia
Filmmakers
Drew Vaughan
Categories

Climb Higher

A Global Cinematic Story Told Across 3 Continents

Hometeam and agency, Multiplier were tapped by Robinson Helicopter Company to produce their first global campaign, Climb Higher.  The docu-series tells the indispensable role that Robinson helicopters play in bridging the gaps between people, places, and possibilities.

Filmed over six weeks across Arizona, São Paulo, and Australia, the campaign covers the stories of passionate helicopter pilots whose lives and livelihoods have been taken to new heights by Robinson helicopters. With the support of our global production network, Director, Drew Vaughan, and Director of Photography, Steve McCord, were able to traverse the globe while working with our best-in-class local crews. This enabled the production to happen on a shorter and more cost-efficient timeline while maintaining a consistent high production value across all locations.

<div style="width:100%;height:0;position: relative;padding-bottom:calc(56.25000% + 110px) ;margin-bottom:10px;"><iframe src="https://hometeam.gosimian.com/embed/reel/xXieAHGUYg3wHxuSRi7Tkw/auto/auto/1/false/false/ffffff/000000" name="SimianEmbed" scrolling="no" style="position: absolute;top: 0;left:0;width:100%; height: 100%;padding:0 !important;margin:0 !important;background:#000000" frameborder="0" allowfullscreen="" webkitallowfullscreen=""></iframe></div>

Additional Videos and Cutdowns

We also handled versioning and multiple cut-downs for the entire campaign, providing Robinson Helicopter Company with a dynamic library of assets to use on their social media.

<div style="width:100%;height:0;position: relative;padding-bottom:calc(56.25000% + 110px) ;margin-bottom:10px;"><iframe src="https://hometeam.gosimian.com/embed/reel/TEAxXg2TEtMX553YSfolbg/auto/auto/1/false/false/ffffff/000000" name="SimianEmbed" scrolling="no" style="position: absolute;top: 0;left:0;width:100%; height: 100%;padding:0 !important;margin:0 !important;background:#000000" frameborder="0" allowfullscreen="" webkitallowfullscreen=""></iframe></div>

Project Photography

In addition to video production, Hometeam also provided still photography for Robinson to build a refreshed library of product photos for all their marketing needs.

Behind the scenes

Thank you to our crews around the world for making this one possible!

Credits

Multiplier Agency

Multiplier Co-Founders     Kern Egan, Dave Cagianello

Multiplier CMO, Creative Lead     Rye Clifton

Multiplier Creative Director     Michael Harman

Multiplier Senior Art Director     Donnine Canamar

Multiplier Producer     Lance Callihan

Multiplier VP Account Director     Stuart Martin

Multiplier CX Director     Lindsay Poulton

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