We were tapped by our friends at Meta to create a series of made-for-social spots debuting a limited edition collaboration of the iconic Metrocard in partnership with Instagram and the MTA.
Each Metrocard featured top NYC content creators, @subwaytakes, @newyorknico, and @overheardnewyork and we were lucky enough to pair up to create bite-sized videos that spotlight the new Metrocards with a special pigeon delivery and some New York flair.
We worked locally with our New York City crew, and our remote core post team to quickly turn around 3 vertical videos for each influencer’s social media channels.
We were honored to highlight the MTA, an integral part of NYC's DNA, in such a creative way, and with crew and talent that knows their city best.
