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Kesha

I Need a Woman to Love

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To launch its #UniversalLove album, MGM Resorts and McCann tapped the Magic Seed team to concept, produce, and direct a documentary music video for Kesha’s new equality anthem  “I Need a Woman”. The music video invites viewers along to celebrate the marriage of same-sex couple Dani and Lindsay as they exchange vows in a wedding ceremony officiated by Kesha in Las Vegas.

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"People should be able to love whoever they want to love. That’s what love is."
— Kesha

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Press: AdWeek

Stars Turn Wedding Classics Into Same-Sex Love Songs in MGM Resorts’ ‘Universal Love’ Playlist

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