I Need a Woman to Love

 
To launch its #UniversalLove album, MGM Resorts and McCann tapped the Magic Seed team to concept, produce, and direct a documentary music video for Kesha’s new equality anthem  “I Need a Woman”. The music video invites viewers along to celebrate the marriage of same-sex couple Dani and Lindsay as they exchange vows in a wedding ceremony officiated by Kesha in Las Vegas.

"People should be able to love whoever they want to love. That’s what love is."
— Kesha

Press: AdWeek

Stars Turn Wedding Classics Into Same-Sex Love Songs in MGM Resorts’ ‘Universal Love’ Playlist

Director

Lagan Sebert

Executive Producers

Sandra Sampayo, Brandon Bloch, & Lagan Sebert

Producer

Melissa Daniels

Director of Photography

Drew Dawson

Editor

Chris Franklin

Agency

McCann NY

Client

MGM Resorts