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Welcome to Episode 3 of the CREATIVE DISRUPTION season of The 21st Century Creative, where we are hearing stories of creatives around the world who came up with a creative response to the challenges of the pandemic.
Today we are looking at the world of film and TV production, which was massively disrupted by the pandemic restrictions. All of which created a huge headache for TV production companies, movie studios, advertising agencies and other media producers.
At the same time, filmmakers all around the world were sitting at home, frustrated that they were unable to use their skills, and anxious about their financial situation. At this point, as you’ll hear in today’s interview, my guests Harrison Winter, Brandon Bloch and Lagan Sebert realised the solution was staring them in the face.
Listen to find out what their solution was – it’s a really dramatic example of a creative opportunity opening up when your innovative approach puts you ahead of the curve.
In today’s interview Harrison Winter, Brandon Bloch and Lagan Sebert explain how in early 2020, when many people in the film and TV industries were lamenting the fact that it was impossible to send film crews around the world, they realised they were sitting on a solution.
Because they had already spent years building networks of film-makers around the world, and providing remote shooting services to clients via Harrison’s company Co.MISSION Content Group and Brandon and Lagan’s company Magic Seed Productions.
Between them, their two companies had the resources and experience to reboot productions while the rest of the industry went dark. So they took the next logical step, and founded a new company, Hometeam.
Hometeam leverages a highly-curated network of over 500 top-tier filmmakers across more than 150 countries to provide remote shooting solutions to clients around the globe, including NBC’s The Voice, HBO Max’s Legendary, NBC’s Global Citizen Prize, and Trillions of Questions. No Easy Answers, a feature-length documentary for Google.
In the course of our interview, Harrison, Brandon and Lagan talk about the chaos of early 2020, and about spotting the big opportunity in front of them – the point where their innovative approach had suddenly gone from niche-and-risky to mainstream-and-essential.
They tell the story of how they joined the dots, connecting clients and film-makers, to reboot filming, get productions made, and provide work for talented creatives around the world.
And they argue that their model is not just a band-aid for a temporary problem – it can deliver many creative benefits, as well as logistical ones. So it opens up new possibilities for the future of production for TV, film, brand and agency clients.
If you are involved in film production in any way, you’ll find this a compelling and thought provoking conversation.
And even if you’re not, I think you’ll find it an inspiring story of finding the creative solution in a set of constraints – and about the importance of pursuing an innovative idea, in the face of external resistance, to the point where a big opportunity opens up.
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