We created an expansive multimedia experience to capture how First Horizon's Unstoppable initiative works with their clients to improve the lives of everyone in their communities. We were honored to highlight First Horizon customers who have been working to help their communities during the pandemic.
Through photography and video, we helped to tell the stories of visionary entrepreneurs and community members who are First Horizon's clients and to illustrate the benefits of the products and services available through the Unstoppable initiative.
We created a series of over 15 videos, which included everything from short-form documentary pieces, to TV spots, to social media ads. Shot during the pandemic in 3 states, we tapped Hometeam filmmakers in Memphis, Nashville, Dallas, and Charleston, South Carolina to minimize travel and maximize the production value for our clients.