Shadow. Hustle. Pitch.
American Student Assistance — Branded Series
This was the type of project everyone could get behind... A great crew working with a pleasant agency (Saatchi) to profile an exceptional bunch of students all pursuing their passions for a client with a worthwhile mission.
American Student Assistance - ASA.org - has been creating an ongoing series of videos that encourage kids to make careers out of their passions. Each episode connects a student with a mentor in their dream job, or profiles a student hustling to make their dream a reality.
We worked to cast charismatic and talented high school students in Austin and Seattle and then followed them as they experienced what a day in the life of their dream job would look like. The series was shot vertical, because Gen Z. And we're especially proud of how each episode captures the bubbly, awkward, idealist spirit of teenagers following their dreams.