Texas Parks Department Video Campaign

TEXAS STATE PARKS

Video Production + Photography for 100 Years Campaign

For Texas Parks 100 Year Anniversary, we were tapped by brand studio, Butler, to create an upbeat social campaign to encourage families of diverse backgrounds to set out into the wonderful natural resources that Texas State Parks has to offer.

Working with some of our favorite collaborators - Peter Longno, Sanetra Longno, and Ryan Girard - we created a series of sort form videos that mix video and stills for high-energy collages.

With an Austin-based collaborative team, Hometeam provided full-service production and post-production for all video assets. We also helped produce high-quality still photography, which was used in campaign communications and helped create a more inclusive photo library for the client.

Final campaign graphics created by Butler

To bring the Texas vibes full circle, we used the fantastic "People Everywhere" by Houston-based Khruangbin as the official music track of the campaign.