Branded Content

Instead of presenting to a full auditorium, Ford decided to unveil the future of the company through a 90 minute video presentation that the entire financial community could tune into, in real time.  In partnership with Civic US and Authentic Agency, we helped unveil the future of Ford to the world.  Harrison Winter directed Ford's executives at company locations across Detroit and London.  The XR Stage portion of the project was directed by Eric Siegel.  Below is a sample of the content from the 90 minute "show".