It surprises and delights.  And if you film it right, it gets a wide audience talking and sharing.  We've created brand stunts, hosted musical performances with top artists, built installations, put beds into hotel lobbies with comedians, opened doors for strangers around the world, inspired kids to discover forests again and even surprised pedestrians on Hollywood Boulevard with cold hard cash.  Each time, we came at it from the vantage point of filmmakers, because it's the content that you walk away with that matters most.

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