Avril Lavigne

Various Projects

Avril Lavigne tapped us to concept and create the official lyric video for "Dumb Blonde" featuring Nicki Minaj. The high-energy animation was directed by Sebastian Savino and Cyrus Cumming, who wanted to "mirror the defiant anthem" with a bold, pop art inspired visual collage. The result is as fierce as the message Avril Lavigne and Nicki Minaj deliver in the song.  On the softer side, Erica Silverman took the helm to direct "Tell Me It's Over", while Jonah Best created "Head Under Water".