Small is Big

CenturyLink - Broadcast Commercial

Shot in:
7 U.S. cities with 31 small businesses

In the early days of the Coronavirus Quarantine, we were contacted with a creative challenge: Could we create a commercial spot about small business resilience, from coast-to-coast, without needing to send a crew into the field? 

Working with our nationwide network of producers, we safely gathered content from 31 small businesses. We sent them shooting guidelines to self-capture content of their businesses and staff using their smartphones. The diverse spectrum of stories were cut together into a 1-minute spot for CenturyLink... all within one week.

Client

CenturyLink

Lead Producer

Lagan Sebert

Agency

PETERMAYER

7 Regional Crews

Available Upon Request

Directors

Brandon Bloch & Sebastian Savino